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The Challenge

Turn an offline magazine into an online experience, and then localize it for several countries.

The Context

With high production and shipping costs, and up against problematic issues of translation, Expressions magazine, a well-known bi-annual publication for HCPs providing insightful information about state of the art developments and recent findings in the field of allergy medicine, needed an international and online transformation.
This was all about finding a digital solution to solve the 20th century problems of print publishing.

The Solution

Create a single online destination, updated monthly, with content accessible in 7 different languages. Expand this online experience with an additional subscription feature to keep users informed. And merge this online content with an annual offline version, publishing the most popular articles.

The Results

Stallergenes gained a better understanding of the interests of the allergy community, resulting in improved dialogue and strengthened relationships.

Services
Integrated

- Empathetic thinking
- Solution Modeling
- Delivery Excellence

Included
Capabilities

- Content Strategy
- IA
- UX
- Web Design
- Web Development

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